LinkedIn for researchers: Finding your voice, audience, and having fun (Expert Talk)

Registration: Training und Weiterbildung - Research Careers Campus Graz

Target group: PhD researchers, researchers with a PhD, everyone who is interested

Location: Sitzungsraum Universitätsarchiv, Universitätsplatz 3/UG

Content:

Do you want to become more visible on social media but you’re not quite convinced of the benefits or how to start? Maybe engaging with someone who has “been there and done that” will be the spark you need to find your voice! Join us for a two-hour practice exchange session on how LinkedIn can work for you.

The RCC’s resident LinkedIn influencer Johanna Stadlbauer shares 

• why it could be useful for researchers
• her personal motivation and goals for pursuing visibility on LinkedIn
• steps she took that worked well
• and the impact it had, both for her work with researchers and for her career as whole. 

Putting yourself and your work “out there” can sometimes feel daunting and overwhelming. RCC team member and expert in digital empowerment Katharina Pertschy will walk you through structured reflections on your personal goals and mission. We’ll collect strategies on how to feel safe in taking up space online, and identify conditions you need to create to feel confident and brave in your online presence.

Structure:

• 5 min Orientation and Framework conditions
• 5 min Introduction Participants and Johanna & Katharina
• 10 min Sociometric exercise (where do we stand with regards to social media)
• 15 min Input Johanna
• 30 min Q & A
• 15 min Input Katharina
• 25 min Reflective session
• Open space, wrap up

Pad for collecting questions:

Post any questions you have beforehand here by Jun 29: https://pad.riseup.net/p/Question_LinkedIn-keep

About the experts: 

Katharina Pertschy is the RCC lead on the mid-career researcher development project, and has a background in social work and organizational development. Her expertise includes gender mainstreaming and diversity management, and she supports people in discovering new opportunities and approaching change with courage and confidence.

Johanna Stadlbauer is the Head of Research Careers Campus at the University of Graz. She has a PhD in Cultural Anthropology, and has worked as a researcher and educator both at universities and in the NGO sector. Since March 2023, she’s built up a LinkedIn followership of 15.000 associated with the RCC.